About us
House of Consumer Electronics
& Home Appliances
BEA (Bharath Electronics Appliances) is the premier chain of consumer electronics & home appliances in Tamil Nadu with over 26 Multi-branded stores.
Our Key to Success
The perfect blend of quality, service, and value that keeps customers coming back
Premium Products
Only the finest quality electronics from trusted global brands
Exceptional Service
24/7 customer support with knowledgeable representatives
After-Sales Care
Comprehensive warranty and maintenance services
Fair Pricing
Competitive value-based pricing with no hidden costs
Friendly Staff
Well-trained, customer-first employees ready to assist
Prime Locations
Modern showrooms with excellent accessibility
Our Mission
To expand our branches across Tamil Nadu while delivering an unparalleled shopping experience that combines convenience, quality, and exceptional service.
"Well-located showrooms with premium infrastructure make it effortless for customers to discover and enjoy our offerings."
BEA's Tamil Nadu Presence
34 branches strong - 26 Multi-brand stores and 8 exclusive Brand outlets across the state.
From our first store in Coimbatore (2000) to our newest branches, we continue to set industry standards with crowd-favorite offers and services.
Branches
Our Premium Brands
BEA sells leading Brands in Consumer Electronics and Home Appliances like Sony, LG, Samsung, Philips, Bosch, Godrej, Bajaj, Onida, Whirlpool, Panasonic, Haier, Siemens, Crompton, V Guard, Ultra, Eureka, AO-Smith, Preethi, Butterfly, O-general, Daikin, Voltas and Carrier, Hitachi, Faber, Kent are available for best price possible in the industry
Moreover, BEA has the best disciplined industry with latest technology products like LED TV, 4K LED TV, OLED TV, QLED TV, curved TV, Side by Side Refrigerator, Single Door Refrigerator, Double Door Refrigerator, Top Load Washing Machine, Frontload Washing Machine, Semi-Automatic Washing Machine, Dishwasher are displayed in the wide range.
Awards & Recognition
Awarded Number one in performance in our area many times by most of the world admired brands we deal. Marketing done regularly through leading newspapers, satellite channels, local cables, hoardings, flex displays, theatres, SMS blasting, and of course on all social media like Facebook, WhatsApp, Twitter, Instagram, etc.
Remarkable Sales Growth
Started with ₹5 Cr in the first year and achieved a tremendous turnover of nearly ₹300 Cr in just 17 years. BEA caters to all customer needs in consumer electronics & home appliances — and now, BEA has also started its online business through their official website for customer convenience.
Dedicated Team
A separate team is dedicated to promoting institutional/bulk orders for hospitals, hotels, apartments, government & private sectors, factories. Our major clients include PRICOL, LMW, Lakshmi Mills, Sharp, KSB Pumps, Daksha Properties, KMCH, GEM, Lotus Hospitals & many more.
Our Success Formula
The key to success, according to BEA: Best Showrooms, Best Service, Best Price, Best Products, Best Brands, and Best Hospitality. Attractive finance schemes with EMI options are available for customer convenience. After-sales service is handled by a well-experienced support team.
Trusted by over 50 Lakh happy customers across TamilNadu
Branches
Cities